Maple Diversity Announces Leadership Changes - Maple Diversity

Maple Diversity Announces Leadership Changes

Maple Diversity Announces Leadership Changes
Exciting developments at Maple Diversity Communications! Geoff Starr has joined the agency as VP of Strategic Partnerships & Client Services and Japneet Singh has been named Business Director and Partner. #MapleDiversityCommunications #NewLeadership #Diversity #Multicultural

In a strategic move to bolster its leadership team, Maple Diversity Communications has recently welcomed Geoff Starr as Vice-President of Strategic Partnerships and Client Services. Additionally, the agency has promoted Japneet Singh, who has been with the company since 2021, to the role of a Partner, in addition to his key role as Business Director.

Geoff Starr brings a wealth of experience to Maple Diversity Communications, boasting a distinguished career as a senior agency business leader and brand farmer. His expertise lies in cultivating robust client relationships and driving revenue opportunities through both new business ventures and organic growth strategies.

After working for both small, independent companies and large, international agencies, Geoff has developed his talents in a variety of settings. His leadership positions in well-known advertising agencies like Cossette, Fifth Story, Clark Stanley, Spafax, 58 Ninety, and Draft FCB demonstrate his flexibility and adaptability. Geoff’s portfolio spans a multitude of sectors, encompassing B2B and B2C realms. From consumer-packaged goods to financial services, alcoholic beverages to airlines, his track record includes stewardship of iconic brands such as Coors Light, Heineken, Air Canada, and Starbucks. With an extensive repertoire across integrated, digital, social, and experiential campaigns, Geoff emerges as a dynamic force poised to drive Maple Diversity Communications to new heights.

Since his arrival in 2021, Japneet Singh has played an integral role in fortifying the agency’s resilience amidst the challenges posed by the pandemic. His unwavering commitment and strategic thinking have been crucial in guiding Maple Diversity Communications along a path of long-term success. As Business Director, Japneet has demonstrated his prowess in client management and industry engagement. His adeptness in planning, developing, and optimizing strategic media channel recommendations has garnered accolades across various sectors.

Niraj Sinha, Chief Executive Officer at Maple Diversity Communications, lauds Japneet’s contributions, stating, “When Japneet joined us in 2021, we were striving to navigate the uncertainties of the pandemic. He has been instrumental in our resilience and growth over the past three years.”  He further expressed anticipation for the team’s future achievements under Geoff’s mentorship, “Geoff has joined us to infuse our young, talented team with essential seniority and experience. I eagerly anticipate witnessing the team’s achievements under his mentorship in the future.”

The dynamic partnership, complemented by Maple Diversity Communications’ young, vibrant team, is dedicated to fostering innovation, collaboration, and a client-centric approach. This commitment ensures ongoing success and sets the agency apart in the field of multicultural marketing and communications. 

For inquiries, please contact Maple Diversity Communications at:



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